Market and marketing

To optimise their product development and product portfolio, EUFLOR and GARTENHILFE make consistent use of the special knowledge derived from production processes and their consultancy with professional horticulturalists. The results are evident in the continuous high quality standards and excellent product utility. If the products are properly used, customers can achieve very gratifying success in the growth and flowerage of their plants. This has been proved by regular external studies, customer surveys and numerous testimonies received by the sales companies.

The primary brands EUFLOR® and GRUENSIEDL® combine high quality with attractive, modern design, which appeal to consumers at the POS and have a model character in the industry with regard to the instructions for use printed on the packages.

Wholesale and retail partners are provided with extensive advertising materials and supported by an area-wide professional field service. Sales to end customers are promoted by means of product range analyses, advisory service and catalogue contributions.

In German-speaking areas, EUFLOR® and GRUENSIEDL® are expert partners for the development and marketing of store brands. Our special competencies are development and design of packaging, composition of product ranges and strategic placing of goods for maximum sales potential.